Thursday, June 26, 2008

Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

Clients are always asking me about SEO. They want to know what it is, how it works, and what they need to do. What I tell them is that SEO comprises of three main components: content, code, and inbound links.

Content is still King not so much because great content creates sticky sites, but because great content does more to help your search engine rankings than many of the other tactics that SEOs use. Knowledgeable SEOs must first and foremost be great writers who can encorporate the right ratio of keywords within your content.

The way your site is coded can have dramatic results when it comes to your organic positioning. Make sure your designer knows what this means. If your web design and development company knows what they are doing, they will know how code effects your SER (search engine ranking). Your site should also be optimized, but that can sometimes have less of an effect on your SER than the structure of the code itself.

Inbound links are perhaps the most time-consuming and troublesome of the three keys to great organic SER. Don't clutter your site with unrelated links that you trade with just anyone. Trading links does not have nearly the effect that inbound links do. Save your energy by increasing links.

If you spend your time and energy on these three core tactics, you'll definitely increase your ranking. And the beauty of it is that these techniques only improve the stickiness of your site, the performance, and your reputation as an expert in your industry.

Ivy Hastings works for the Denver web design firm, Fusionbox. She writes for several publications and blogs on subjects such as search engine marketing, usability, web design best practices, and internet marketing techniques.

Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

With the New Year upon us, you may be preparing to launch a new product or service online. To this end, here are the top 5 website marketing tools for 2007.

Social Networking: In order to effectively sell your product or service, you need to network with internet marketers. Check all internet marketing forums; join, and avail yourself of their expertise. Establish friendships; ask questions, and keep an open mind. Continuous dialogue will enable you to better understand the ins and outs of internet marketing. Research as much as you can about the product or service you are offering to determine where it ranks in search engines.

Joint Ventures: This can be most important to the success or failure of your future endeavor. While you may have expertise in one element of marketing, you may lack proficiency in other areas. To this end, seek out other internet marketers who may be interested in a joint venture. Be honest and open regarding your goals; and perhaps you may find someone of the same ilk or niche who you can partner with; and thus, enable both of you to successfully achieve that which you could not do on your own.

Email Marketing: Email is a highly effective marketing tool. Here are just a few good ways to use e-mail marketing. Limit the number of emails you send; inundating inboxes can be frustrating to the reader and inevitably end in deletion. Always include contact details and links to your website. Create links back to your website. Use your email for newsletters promoting your product or service. Offer incentives such as e-books or free products. Use an auto-responder in your email marketing campaign to deliver newsletters, offers, follow-ups and messages to your clients.

Blogging: This is another effective way in which you can optimize your website traffic. Using a blog as a promotional tool gives other consumers a chance to respond, comment, and refer your websites product to others. Blogging has become another medium to having a web presence. For small business owners who do not have the time to learn put up a website, or the money to hire a designer/developer, blogging offers an inexpensive method to get your company's name out on the internet.

Article Marketing: Submit your articles to as many online article directories as possible. Utilize their service to draw attention to your product which, in turn, will optimize your networking skills. Utilize auto-responders to send your articles to clients. Incorporate affiliates to promote your articles. When writing articles, add links to other articles within the niche you are promoting. Write a compendium of articles into an e-book and either offer it as a freebie on your website, or offer it to other site owners in exchange for referrals.

These top 5 internet marketing tools for 2007 should assist you in pursuing your goals for the New Year. In the fast-paced and competitive world of internet marketing, you will need all the resources available to, at the very least, remain on top of the game. To successfully enjoy the benefits of internet marketing, you need determination, fortitude and knowledge in order to stay one step ahead of the other guy. Dont give up on your New Years resolution or your dreams. Happy New Year and best of luck!

To stay on top of the latest website marketing solutions for 2007, Ethan recommends visiting and bookmarking http://www.InternetMillionaireCode.com right away.

Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

It's always great to compare traffic generation strategies because you can tell which strategy is giving you results and which isn't. Or maybe both strategies may be giving you results but you want to know which is more effective in generating qualified prospects.

Two of the most popular traffic generation methods online today are article marketing and pay-per-click marketing. This article won't talk about what both methods are (there are already tons of articles on that) but will compare the two to see which strategy you should invest your efforts in.

Personally, for me, article marketing blows pay-per-click marketing out of the water. Pay-per-click marketing consists of Google's Adwords and Yahoo's Search Marketing, so that's no small statement I'm making. Well, there's a reason why I say article marketing is more effective.

Let's say that you spend $10 a day on Adwords. That's $300 a month. Now take that $300 and spend it on 100 articles written by a freelancer. Those 100 articles will bring you traffic for a long time, whereas your Adwords traffic was a temporary thing. And prospects generated from articles are way more responsive!

You'll often people willing to spend crazy amounts for cost per click on Adwords, but you won't find that many 'insane' competitors in article marketing. Although the competition has grown massively in recent years, it is still nothing compared to pay-per-click marketing.

And that's why I say article marketing trumps over Adwords, Yahoo Search Marketing, or any other pay-per-click network. If you don't want to write, outsource your articles. You'll see some terrific results from this marketing strategy if you do it right.

Fabian Tan is the author of the free 51-Page Report:

"Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!"

Head over to http://www.MurderYourJob.com to get your free copy now before it's gone!

Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

1. Submit your main website to social book marking places and make your bookmarks public.

So many people with blogs over look this. I know of several websites that have every article on their website social bookmarked, but they forgot to bookmark the most important one, their main page.

These simple bookmark websites on the internet are insanely powerful for traffic. Each bookmark, that is public, will be indexed by search engines, so as a result you will get multiple search engine pages with your website. A very nice side effect of this is that most of the listings will be not be omitted by search engines as other relevant listings; instead you can expect to get multiple listings on a search engine, instead of just one listing, or the indented listing which shows only two links to people searching the web. A good example, if you type in Howbits on google you will see multiple results for my website from other websites, and most are social bookmarking places.

So my recommendations are to come up with a good description about your website, your popular tags, and submit it to social book marking websites. Make sure your profile is shared via public, and not private, I have seen some people go through this process and forget to make their profile public.

On a side note, when you have these book marking websites linking to you, the search engines checks the tags from these websites that you have entered and conclude that since you have the same tags on your website AND on the bookmark to your website, that these tags must be important for your website, so it will give you a increase on keyword ranking in search engines. You can do this for each page on your website that you want traffic to get to.

At the bottom of this post I will put a list of common book marking websites; there are tens of hundreds of websites like these out there. Make sure to utilize them so they work in your favor, this means use good tags, and descriptions.

Authors Note: When I say Social Bookmarking websites, I do not mean websites like Digg, Propeller, Slashdot, etc, only submit articles to these places, submitting just a website will get you banned. Only submit / add your website once to bookmarking websites, not multiple times, there is no gain from this, except a ban. Do not make multiple accounts on these websites and promote and book marked your own stuff with these accounts.

2. Use h1 and h2 headers tag when possible in a page or post

I read a lot of blogs through out the day, and I see people using Bold and Font sizing, over the use of a Header Tags. It seems that so many people don't realize it, but search engines give more weight to what's in between header tags, then what is wrote on the page.

Search engines are getting smarter as the days pass, and how they figure out what content your website has and who they should show your link to, is based on the story you have painted for them. They believe that whatever you type in these tags must be pretty important and relevant to the page / post. So they read and interpret the information between these tags as best as possible and get a good story about what the page is about.

When you use bold and font sizing, well to search engines, this means nothing. Another piece of advice, stay away from using * ! ^ # in these tags, and other random characters. Try not to use empty ranking words like AND, THE, IS, ARE, A, etc, in these titles, they mean nothing to search engines.

3. When using forums, put your Website Address in the signature area and in your profile.

Several forums are searched on a daily basis by search engines and you will end up getting a link to your post, and depending on what you wrote about, people will find it and see a link to your website at the bottom of your post. Most forums do not utilize the nofollow script which prevents rank sharing and BOT searching, which means you will get another link to your website, fairly easy way of getting links.

Words of advice - Don't post spam and junk on these websites and your post will stay a long time, possibly until the website disappears on the internet. One nice benefit about forum use, if you change your website address, just go to your profile change your signature to reflect the new website, and all your old post signatures will automatically update. By the time the search engines come by again, everything is updated and back to getting you traffic and ranking.

A word of advice, if someone tells you to keyword stuff your page above a 8 - 12% keyword ratio, then this person has no idea about SEO. If you hide keywords and use white text on a white background you will get banned from search engines. It may not be today, or tomorrow but it will happen. Now a days keyword stuffing doesn't help, it comes down to the location of the keywords, Header tags, descriptions, Titles, anchor tags to your website, etc, like I said, paint a good picture to the search engines about your website.

I hope this helps people with their websites to get better search engine ranking and ultimately, to get traffic. There is no reason to submit / add your website multiple times, just do it once and thats all.

Some of the Bookmarking websites I use

del.icio.us

Diigo

Connectedy

Connotea

FeedMeLinks

Furl.net

Google Bookmarks

Yahoo Bookmark

Jumptags

netvouz

spurl

BibSonomy

Blogmarks

Mister-wong

These websites are search and indexed all the time, so don't be surprised if you see your website showing up all over the internet in a few minutes to a couple of hours.

This is a HUGE list of bookmarking websites if you follow this link. If you bookmark your website at only 25 - 30 of them, you will notice a boost to your website ranking and search engine results in a short amount of time.

If you like my Articles, Please visit my Blog at http://howbits.com

"Education: that which reveals to the wise, and conceals from the stupid, the vast limits of their knowledge." --Mark Twain

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When it comes to what works in the search engines, you will be bombarded with a lot of suggestions, you can even read various articles, news, and views over this same topic.

The best way to stay on top rank is to make little changes on a monthly or weekly basis. These minor changes can fetch you high rank but they are not full-fledged ways.

So the question here is what's a person supposed to do to get great high search engine rankings?

The answer is simple. Shift your focus from little things like tweaking your keyword density, or changing your meta tags. And focus on bigger factors that are going to matter long term.

Fortunately, there are a few basic principles that you can apply and can even help you weather the storm of constantly fluctuating search engine algorithms. Those methods have worked for years, and will work for the foreseeable future too.

1) Go for the best Content Writing

Shift the focus of your website on having really good and engrossing content. If you've read some of my previous articles, you'll come to know that I continually harp on the importance of having good content. Well, the obvious reason is that the search engines want to rank the websites that have the best and quality content. Also, people and other websites will naturally link to great content. Give the search engines and people what they want that is a good quality content. Try to avoid a quickly thrown together crap, and if you hire content writers, make sure they know the subject matter they're writing about.

2) Frequent Updates

Make point that your website is frequently updated. This means not only going in and tweaking what's already on your website, but having a steady stream of new and fresh content flowing into the website.

3) Get Quality Links

Try to build up your links. You should always seek out quality one way links for your website. Whether you're using article marketing, directories, or press releases, be proactive in getting new, quality, and fresh links to your website. As soon as you start focusing on long term optimization methods, you'll find that your rankings will improve. And this is happening by making little changes every time you read about what the search engines are favoring that particular month. Your content will always rise to the top over time without you needing to frequently mess with it.

The author is dynamic web content writer and budding SEO. He has got the experience in writing quality content for various websites and getting them optimized too. You can view his website for more information.