Wednesday, June 25, 2008

Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

You have a brick and mortar business in an outstanding location with good signage and an effective advertising program. So why would you write articles for the internet? There are a number of good reasons to use internet articles as part of your marketing mix.

First, it's effective it's easy and it's no cost. And once even one article is out there it's available for people all over the world to read anytime, any day. And if your product is shippable there is no reason not to have an international business.

Second, articles position you as an expert in your field. This may not seem as important in a retail business but people like to know that they're buying from the best, no matter what they are buying. The easiest way to position yourself or your business is to be published. And published is published whether it is on paper or on the internet.

Third, articles help you build an email mailing list that you can then use to do email promotions - locally, if that is your preference. Or internationally if you have a digital product or sell things that are shippable. Once people have opted-in on this list, they are more predisposed to buy what you sell than people on a list acquired any other way.

To illustrate what an article writing campaign might look like for a brick and mortar business, let's imagine you have a decorative glass business in northern Virginia. Here are some ideas of articles to write to drive people to your website, and we've barely gotten started.

7 ways to use decorative glass in your home

Creating a welcoming entrance to your house with decorative glass

Custom furniture that includes decorative glass

Stained glass window - using decorative glass to enhance your home

How to enhance your kitchen with decorative glass door inserts

If you are specializing in working with architects and interior decorators as well as homeowners, being positioned as an expert is certainly a plus for your business.

If you would like to learn more about internet marketing tactics to use for your brick and mortar business, I invite you to look at http://www.BusinessOnTarget.com

From Jane Trevaskis and Success-Catalyst.com

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Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

There are many different ways to promote your business on the internet. You can use PPC, ezine advertising and search engine optimization to name a few. Unfortunately for most people who are new to internet marketing these options can be very overwhelming. You need to have some money to invest to tweak your paid advertising so that you can actually get it right. Search engine optimization takes long and can be complicated and you may also not receive the conversions that you want.

The two things that I like very much about article marketing is that you get very good conversions which can be up to 10 times better than leads from other sources. So if you are new to internet marketing and trying to sell your new product it will be so much easier. Also it is completely free and only requires some time of your to write articles.

However, it can be really difficult to get started using this method of advertising your business. I remember when I first got started I really struggled to write articles. The main reason is that you need to train your brain to do this. The more practise you get the easier it will become. This is the formula that I use to write my articles. I will think of a specific area concerning my niche market and write focusing on this. I then come up with a killer title. I will write the introduction and conclusion next as these are the easiest to write first. Then I will focus on the meat of the article or the body.

I brainstorm various ideas and then think of bullet points that represent each idea. I will write one complete paragraph for each bullet point. I then proof read the article and submit it to the major article directories the following day.

Once you get going it will become easier to start writing consistently and consequently you will start getting highly qualified traffic to your website.

Are you really interested in driving massive traffic to your website?

Here's the answer:

Secrets Of Article Marketing - Download your free ebook now.

Mark Abrahams is a full time internet marketer who has helped others to earn a living online.

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Each week I receive dozens of article submissions to my websites from aspiring authors, website owners, and entrepreneurs embarking on a new article marketing campaign. Most of the time, I can only use a small fraction of the content I receive because people writing articles make one of the crucial article marketing mistakes listed below.

KEY POINT: When you submit articles to a newsletter/ezine publisher or a website owner as part of your article marketing campaign, you have to remember that they aren't going to publish YOUR article for THEIR customers and visitors unless it is high quality content that gives something of value.

If you're writing articles like crazy as part of your article marketing, but getting very few of them actually published, then you might want to re-evaluate your approach. Are you making one of these crucial article marketing mistakes?

1. Poor Subject Matter:

If you're going to bother writing articles, write about something that people are interested in reading about. In other words, address a problem and provide a solution within your content. This is your best bet when in comes to article marketing. Content pieces that approach an old problem in a new way or with a new twist work well too -- you don't have to necessarily discover a whole new problem that no one else has ever though of before (If you discover a whole new problem and have the solution you better be thinking of product creation not just an article marketing!).

2. Write With Personality:

No one likes to read text books. Put a little of your own personality into your article marketing and make your content engaging and entertaining as well as informative. If you have a sense of humor, use it.

3. Write For Your Audience:

Don't distribute content about the value of protein in the American diet to a Russian Political website or the publisher of a podiatry newsletter... They don't care.

4. Write A Decent Sized Article:

Most publishers would rather an article be a little bit too long than very short. Four hundred word articles just don't have enough meat in them. Don't ramble when you're writing articles, but you've got to provide some details if you want to be published.

5. Break Up Your Article: When writing articles, don't use three long paragraphs. Break it up into smaller paragraphs with a few single lines, bullets, etc. to make it easier and more enjoyable to read. Again -- no one likes to read text books.

6. Spell Check And Grammar:

If you're writing articles as part of a serious article marketing campaign, then you've got to spell check. No one will publish your content if it's full of spelling and grammar errors.

7. Don't Write A Sales Letter: No one will publish an article that reads like a sales letter... period. Article marketing isn't about selling, it's about pre-selling.

8. Forget About Affiliate Links:

Use your head... why would anyone use your content article if it's full of your own affiliate links? Ever hear of the "Golden Rule?" It applies to article marketing too. Would you publish another writer's article if it were full of his affiliate links? I doubt it.

9. Create A Reasonable Resource Box:

A resource box should tell me who you are, what you do, and how I can get in touch with you. It's not unlimited advertising space for you to describe every website you run and each product you sell. Article marketing is about providing content, not advertising. That "Golden Rule" thing applies to resource boxes too.

10. Only Write About What You Know:

Even if you're writing articles based on opinion, get your facts straight. Don't write content filled with advice that you have no business giving... it will hurt your article marketing campaign.

If you take nothing else away from this discussion, remember that a good article writing campaign always answers "What's in it for me?"

When you're writing articles to send to newsletter and website publishers, you have to answer that question on two fronts...

What's in it for the publisher? Why should they show your content to their customers and visitors? Does it give something of value?

-- AND --

What's in it for the people who will ultimately be reading your article when it's published?

After all, the idea behind article marketing is to provide some worthy content that compels readers to visit your site, subscribe to your newsletter, or buy your product.

Article marketing can be extremely lucrative... but you've got to do it right.

--------------------

Savvy internet marketers generate thousands of dollars from Article Marketing marketing each year. To get instant access To The Amazing Article Formula that gets articles distributed, Published, and read, Visit http://www.ArticleFormula.com Now! Or Visit http://www.Fresh-Articles.com to submit your article.

Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

Content, content, content is the mantra. Then many gurus go on to espouse 'go for the long tail keywords' - it is easy to get top rankings for these keywords. Tosh - more of this later.

Long Term Keywords

Say you are trying to create a page on your website that is targeted at the keyword "Directory". Hey that is a highly competitive keyword with 977,000,000 competing pages. However, if you design a page targeting "top submission list of business directories in UK", the competition is down to just 240,000 pages. So the gurus will tell that is easier to get a top ranking on that phrase - its true but is it worth it?

Proportionate Effort

How many vistors will you get for such a phrase? Probably peanuts - remember you still have to create the page, and promote it with a linking strategy. So how many long term keyword phrases (and content pages) will you have to target to get reasonable traffic? It is also probably true that sites with high rankings for "directory" or "directories" or "business directories" will also do well for this long tail keyword phrase because the power phrase is "directory" or "business directory".

OK - if you go for the killer phrase, nobody is going to kid you that it is going to be easy! Aiming for a 1000 visitors a day from one keyword phrase has its attractions though! But as before you have to create the content and have an extensive linking strategy. However, even if your ultimate aim is a Page 1 ranking, one of the side effects is that you will rank well for long tail keywords anyhow as the campaign rolls out. For example, you will start to rank well on various combinations with the keyword "directory" included.

This is not going to happen overnight but there are plenty examples where small companies have taken on the big boys. Even for example in the highly competitive market of Golf, at least one of big hitters started from nothing and competes with the big boys.

Howard Farmer
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Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

With information technology on the rise and gaining relevance in the world today, article marketing has become a significant tool to promote businesses on the Internet. While it is well-known that articles make consumers understand a product better, a well-written article can be one of the main reasons why any product sells. These days, article marketing is so advanced that it has become the foremost advertising strategy for many online businesses.

Central to the effectiveness of article marketing is the implementation of Search Engine Optimization (SEO). The primary function of this form of article writing is to achieve prominent rankings on the search engines by utilizing keywords which are popular among Internet users. When a user enters a search term which is identical to your keyword, the web page of your article will be displayed as a search result. With effective SEO strategies, you can rank among the top search results and benefit from a steady flow of incoming traffic, which will ultimately lead to increased sales.

Due to the fact that SEO article writing involves a great deal of research and expertise, most website owners prefer to employ SEO experts to manage their web content. These specialized professionals will provide you keyword-rich articles that will dramatically improve the visibility of your website and win customers over with their convincing content. SEO article marketing is such a proven success in the world of online business that many website owners are willing to hire the services of top SEO experts to help them launch their businesses into greater heights of profitability.

Other than its overall contribution to the betterment of sales, article marketing also brings professionalism and prestige to your website. With comprehensive articles that offer expert information about your products, your website will be widely regarded as an authoritative entity. It will assume a position as the favored destination for consumers seeking specialized knowledge pertaining to your products. As your reputation grows, your brand will be established as a trusted name in the business and this will in turn translate to a long-term influx of web traffic.

Compared to other forms of online advertisements which incur quite a substantial amount of financial investment, article marketing is basically free advertising. Since your articles are included in the information base of search engines, they will automatically show up whenever a search term coincides with one or few of their keywords. In a way, an article is a living advertisement implemented on the Internet and it grows in recognition from time to time, without you having to pay extra for each and every appearance. Web owners who understand the full potential of article marketing will also post their articles in directories and ezines to boost their chances of drawing more visitors to their websites.

As the Internet continues to extend its influence into our livelihoods, article marketing will prevail as the most important means to distribute information, whether for a product or a mere matter of general interest. There is no website that can communicate effectively without web content, and articles are indeed the most significant bridge between webmasters and users. By adopting an elaborate article marketing strategy, you can be sure that your business will achieve new heights of success.

Need quality articles? Contact Allen Taylor at http://www.articlecontentprovider.com