Article Marketing on the Internet is a whole different story

Article Marketing on the Internet is a whole different story because of the way your articles reach humans who have an interest in them. Article Marketing will help you increase your link popularity, search engine positioning for your keywords and phrases, and it helps you reach more potential customers for your products or services.

One of the most profitable marketing strategies any business can use is the strategy of repeat business. Most businesses I have observed made one fatal mistake. They try to sell to one client and after they are done, they will move on to the next prospect and forget the recent one.

This mentality of looking for new clients is not uncommon. Most businesses thought that, in order to survive in such a competitive environment, we need to constantly look out for new clients. While looking for new clients is important, its not as important as taking care of your current or past clients.

Because search proof that, a client well taken care of will come back and buy again and again. If they like what they buy, they will also become a source of referrals to you. Not only that, small business owners have to realize that marketing to past clients is much more cheaper than marketing to mere prospects.

So how can you generate repeat clients to your business?

Provide incentive for them to come back

Tested and proven. Send out an invitation and get all the past clients to come back and buy from you. You can give as much as 30% discount or freebies to entice them. Let your imagination flow if you intend to use this strategy.

Follow up on your client

Have they bought from you recently? How do they feel about your product? Follow up on them and find out. People tend to appreciate if a salesperson calls to find out how their products perform or how they could help their clients. Remember to tell them about your latest offer if everything goes well.

Layer Selling

Did your client buy a cheaper valued product? Do you have a product that can add more value to your clients experience? Why not let him know? Layer selling is a technique used the same way as add-ons. The only difference is that you sell them after they have bought your product.

Because bit by bit, you sell your client larger and more valuable product each time you contact him, thus the name Layer Selling.

Building Relationships First, Building Sales Later

Sometimes, you dont have to sell them the moment they step into your shop or patronize you. What you need to do instead is to build relationships with them. Make them your friend and make them feel that they can trust you.

Only than can you build a solid repeat business once they come to buy from you the first time.

Conclusion

Finding new ways to generate repeat sales is the best way to grow a business. If you have no system in place to ensure you have repeat sales, you are heading towards failure and farther from success.

Inspired by a personal encounter with a millionaire while working as a retail sales assistant five years ago, he transform his own life from being a person who lack of purpose in life into someone who dares to dream and achieve.

Currently picking up marketing in his free time, he is looking forward to one day own multiple businesses and helping others build their businesses. Roderick intend to share his observations, techniques and strategies of marketing in his blog.

Visit his blog and get free resources, reviews and information. Sredael.com