Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

Article marketing involves a very simple exchange of value:

(1) Writers compose articles that they submit to ezines and to other web based publications; and

(2) Those ezines publish the articles, listing them with search engines, while providing readers and publicity to the writers. Ezines receive much of their compensation from running Google ads.

But what if a writer submits nothing, no articles? Is he entitled to compensation in the form of publicity? Of course, he isn't.

And if the ezine doesn't exist, is it entitled to receive any rights to articles?

Heck, no.

But there is just such an ezine that doesn't function, yet it is fishing for the rights to apparently do as it wishes with the output of writers, without offering anything of current value, in turn.

As a fellow writer, let me caution you against doing business with anyone that has a come-on such as the following offer that was emailed to me, recently:

Hi,

I am promoting a new article website. The site is now ready to accept new articles and I would like to invite you to publish some of the fantastic articles I have seen on the internet. Please visit --- to sign-up.

The site is currently not listed on most search engines as we are awaiting quality content for our readers before any search engines trawl the site. Once these articles are in place we are sure you will enjoy the benefits of high volume traffic to your site from ours.

Thanks,

(Signature)

Where is the value, here?

If they don't get enough quality articles, as they put it, will they even bother to promote the site?

Do yourself a favor. Deal exclusively with EXISTING sites that are already tracked by search engines. And don't give away any of your valuable rights without getting DEFINITE VALUE, in return.

Dr. Gary S. Goodman is a top trainer, conference and convention speaker, sales, customer service, and negotiation consultant, and attorney. A frequent expert commentator on radio and TV, he is also the best-selling author of 12 books, more than 1,000 articles and several popular audio and video programs. His seminars are sponsored internationally and he teaches at more than 40 university extension programs, including UC Berkeley and UCLA. Gary's sales, management and consulting experience is combined with impressive academic credentials: A Ph.D. from USC, an MBA from the Peter F. Drucker School of Management, and a J.D. degree from Loyola Law School, his clients include several Fortune 1000 companies.

His web site is: http://www.customersatisfaction.com and he can be reached at: gary@customersatisfaction.com - His blogs include: YOUR CUSTOMER SERVICE SUCKS! and ALWAYS COLD CALL! at: http://www.alwayscoldcall.blogspot.com