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Build Links to Generate Traffic

The internet is full of gimmicks and false promises about increasing your website traffic, but do not be fooled. The best method available to increase website traffic is quality link building. This has been true since the inception of the internet, and there is no foreseeable end in sight. The internet was built around the idea of linking (even search engines return a list of links), so if a number of quality websites link to your website, you will probably gain more traffic.

Search engines also place a very high value on the number and quality of incoming links to your website. A site with hundreds of unreciprocated incoming links will be considered a quality website, where a site with only a few links will be considered an average website. Most backlink building is done to get a better position in the search engine results pages, but this is by no means the only viable reason to build incoming links.

Incoming links should be the primary source of traffic for any website. Search engines are finicky and unpredictable, and basing a business model around traffic generated by search engines can be a risky business (especially if you employ black hat search engine optimization specialists to boost your Page Rank). You should avoid paid links wherever possible unless you believe that they will provide you with an amount of traffic that is worth the cost. In other words, do not buy links to impress search engines, because they won't be impressed.

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